Making The Sale Without Being A Salesman

I sell products online every day but....

I'm NOT a salesman, no way, no how.  But I've realized in all my years of online sales that the difference between a good salesman and someone who can't sell a thing is to make your prospective buyer feel he isn't being sold to.

If you think about it, we are confronted on a daily basis with sales media, hype and commercials, so no one wants to arrive at your website to see another "hypey" sales pitch flashed in front of them. 

Honestly, I hate being sold do and I'm sure you feel the same way about the steady push of sales products you see on websites and in your email.  It's no wonder we've become conditioned to ignore hype and pushy sales tactics.

But, you're in business right?  You do have products to promote.  So, how do you effectively do that?

Avoid the hype and the sales pitch, instead approach your visitors with advice, recommendations and product endorsements rather than trying to 'sell' them.

Always confront your visitors with a friendly, sincere, honest attitude.  Show them that you understand their frustrations by relating to them your story and how you were able to overcome the problems you've had or perhaps how you've used a particular product or service you are promoting.

But most importantly be honest.  No product or service is perfect so a 100% raving review will often be met with resistance and skepticism.  If a product is good, say so, but if there are shortcomings or minor flaws, it won't hurt to mention them ...and your viewers will appreciate your honesty.

I like to compare and contrast products helping my visitors make up their own minds by clearly seeing the differences.  This compare and contrast method is a very strong selling approach.

The point is, don't be a salesman, talk to your visitors as you would talk to a close friend about a product you bought.  Your viewers will find you more interesting, they'll appreciate the advice and you’ll find they listen to you more often because your honesty reflects your interest in THEM.

...and that's how you'll make the sale without being a salesman

Ken Evoy offers MYCPS! (Make Your Content PreSell) as a FREE Download.

Ken says "There are actually two ways to build a Web Site online. The first way is all about "keeping it real." Add to the Web. Write, and write well, about what you know and love. Overdeliver great content to please visitors and make the Search Engines love you at the same time."

What he says is 100% correct. Furthermore, preselling is about "writing to communicate" and you'll achieve that skill with this book.